Brand & Graphic Design
Experian: Clear Profile Campaign for Lead Generation & Brand Awareness
Led visual design for a high-impact campaign promoting Experian’s Clear Profile tool. Designed assets across digital, print, and web to increase product adoption and brand trust in the alternative financial services space.
Industry:
Information Services
Client:
Experian
Project Duration:
5 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
Experian needed to generate new leads and improve adoption of its Clear Profile product—a powerful solution that helps lenders reach consumers with limited or no credit data. Despite its unique value, the product suffered from low awareness, inconsistent messaging across channels, and limited visibility among its target audience.
Challenge
Design a clear, compelling campaign to unify messaging and visuals across key touchpoints—including digital ads, emails, a landing page, and brochures—while upholding Experian’s brand integrity and driving conversions.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with cross-functional teams to launch a multi-channel campaign with visual consistency and clear hierarchy across all assets. Used Adobe Creative Suite, Figma, and WordPress to create:
Social Ads: Attention-grabbing, brand-aligned designs for targeted outreach.
Email Campaign: Responsive layouts that showcased value props and drove engagement.
Landing Page: User-friendly, mobile-first experience to educate and convert.
Brochure: Premium digital/print resource for client sales enablement.
All assets emphasized accessibility, clear messaging, and lead conversion.
Outcomes
🚀 35% increase in landing page traffic
📬 28% boost in email open rates and 22% rise in click-throughs
📈 15% growth in new leads
💬 Positive client feedback on brochure clarity and polish
🔒 Strengthened brand trust in a competitive market
More Projects
Brand & Graphic Design
Experian: Clear Profile Campaign for Lead Generation & Brand Awareness
Led visual design for a high-impact campaign promoting Experian’s Clear Profile tool. Designed assets across digital, print, and web to increase product adoption and brand trust in the alternative financial services space.
Industry:
Information Services
Client:
Experian
Project Duration:
5 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
Experian needed to generate new leads and improve adoption of its Clear Profile product—a powerful solution that helps lenders reach consumers with limited or no credit data. Despite its unique value, the product suffered from low awareness, inconsistent messaging across channels, and limited visibility among its target audience.
Challenge
Design a clear, compelling campaign to unify messaging and visuals across key touchpoints—including digital ads, emails, a landing page, and brochures—while upholding Experian’s brand integrity and driving conversions.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with cross-functional teams to launch a multi-channel campaign with visual consistency and clear hierarchy across all assets. Used Adobe Creative Suite, Figma, and WordPress to create:
Social Ads: Attention-grabbing, brand-aligned designs for targeted outreach.
Email Campaign: Responsive layouts that showcased value props and drove engagement.
Landing Page: User-friendly, mobile-first experience to educate and convert.
Brochure: Premium digital/print resource for client sales enablement.
All assets emphasized accessibility, clear messaging, and lead conversion.
Outcomes
🚀 35% increase in landing page traffic
📬 28% boost in email open rates and 22% rise in click-throughs
📈 15% growth in new leads
💬 Positive client feedback on brochure clarity and polish
🔒 Strengthened brand trust in a competitive market
More Projects
Brand & Graphic Design
Experian: Clear Profile Campaign for Lead Generation & Brand Awareness
Led visual design for a high-impact campaign promoting Experian’s Clear Profile tool. Designed assets across digital, print, and web to increase product adoption and brand trust in the alternative financial services space.
Industry:
Information Services
Client:
Experian
Project Duration:
5 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
Experian needed to generate new leads and improve adoption of its Clear Profile product—a powerful solution that helps lenders reach consumers with limited or no credit data. Despite its unique value, the product suffered from low awareness, inconsistent messaging across channels, and limited visibility among its target audience.
Challenge
Design a clear, compelling campaign to unify messaging and visuals across key touchpoints—including digital ads, emails, a landing page, and brochures—while upholding Experian’s brand integrity and driving conversions.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with cross-functional teams to launch a multi-channel campaign with visual consistency and clear hierarchy across all assets. Used Adobe Creative Suite, Figma, and WordPress to create:
Social Ads: Attention-grabbing, brand-aligned designs for targeted outreach.
Email Campaign: Responsive layouts that showcased value props and drove engagement.
Landing Page: User-friendly, mobile-first experience to educate and convert.
Brochure: Premium digital/print resource for client sales enablement.
All assets emphasized accessibility, clear messaging, and lead conversion.
Outcomes
🚀 35% increase in landing page traffic
📬 28% boost in email open rates and 22% rise in click-throughs
📈 15% growth in new leads
💬 Positive client feedback on brochure clarity and polish
🔒 Strengthened brand trust in a competitive market