Website & Platform Design
Fidelity Printing: A Refreshed Digital Look for a Trusted Commercial Printer
Redesigned Fidelity Printing’s legacy website into a sleek, branded digital platform—enhancing usability, mobile performance, and visual consistency with their high-quality printed materials.
Industry:
Commercial Printing
Client:
Fidelity Printing
Project Duration:
4 weeks
What Needed to Be Designed—And Why
Problem
Fidelity’s old website—built on a rigid GoDaddy template—was not mobile-optimized, poorly structured for usability, and lacked brand clarity. It didn’t reflect the quality of their physical print materials or support their sales pipeline.
Challenge
Create a clean, responsive website that showcases services clearly, strengthens brand perception, and improves user flows for quote requests and large file uploads—all while keeping the site easy to maintain.
The Design & Its Impact
Process & Solution
I began by collaborating with an SEO partner to audit the original site. From there, I built a modular wireframe system to suit business users looking for quick access to services. Visual design followed brand colors and used color-coding to differentiate product lines. I also introduced a file upload tool, improving usability for customers sharing print assets.
Outcomes
• 🖥️ Cohesive site experience across desktop and mobile
• 🧭 Clear navigation and visual structure for industrial print clients
• 🎨 Stronger alignment with brand through color-coded design
• 📤 Reduced friction for quote requests and file submissions
More Projects
Website & Platform Design
Fidelity Printing: A Refreshed Digital Look for a Trusted Commercial Printer
Redesigned Fidelity Printing’s legacy website into a sleek, branded digital platform—enhancing usability, mobile performance, and visual consistency with their high-quality printed materials.
Industry:
Commercial Printing
Client:
Fidelity Printing
Project Duration:
4 weeks
What Needed to Be Designed—And Why
Problem
Fidelity’s old website—built on a rigid GoDaddy template—was not mobile-optimized, poorly structured for usability, and lacked brand clarity. It didn’t reflect the quality of their physical print materials or support their sales pipeline.
Challenge
Create a clean, responsive website that showcases services clearly, strengthens brand perception, and improves user flows for quote requests and large file uploads—all while keeping the site easy to maintain.
The Design & Its Impact
Process & Solution
I began by collaborating with an SEO partner to audit the original site. From there, I built a modular wireframe system to suit business users looking for quick access to services. Visual design followed brand colors and used color-coding to differentiate product lines. I also introduced a file upload tool, improving usability for customers sharing print assets.
Outcomes
• 🖥️ Cohesive site experience across desktop and mobile
• 🧭 Clear navigation and visual structure for industrial print clients
• 🎨 Stronger alignment with brand through color-coded design
• 📤 Reduced friction for quote requests and file submissions
More Projects
Website & Platform Design
Fidelity Printing: A Refreshed Digital Look for a Trusted Commercial Printer
Redesigned Fidelity Printing’s legacy website into a sleek, branded digital platform—enhancing usability, mobile performance, and visual consistency with their high-quality printed materials.
Industry:
Commercial Printing
Client:
Fidelity Printing
Project Duration:
4 weeks
What Needed to Be Designed—And Why
Problem
Fidelity’s old website—built on a rigid GoDaddy template—was not mobile-optimized, poorly structured for usability, and lacked brand clarity. It didn’t reflect the quality of their physical print materials or support their sales pipeline.
Challenge
Create a clean, responsive website that showcases services clearly, strengthens brand perception, and improves user flows for quote requests and large file uploads—all while keeping the site easy to maintain.
The Design & Its Impact
Process & Solution
I began by collaborating with an SEO partner to audit the original site. From there, I built a modular wireframe system to suit business users looking for quick access to services. Visual design followed brand colors and used color-coding to differentiate product lines. I also introduced a file upload tool, improving usability for customers sharing print assets.
Outcomes
• 🖥️ Cohesive site experience across desktop and mobile
• 🧭 Clear navigation and visual structure for industrial print clients
• 🎨 Stronger alignment with brand through color-coded design
• 📤 Reduced friction for quote requests and file submissions