UI/UX Design
Regional Insurance: Redesigning a Mobile Health Plan Experience
Led the visual redesign and prototyping of a large-scale insurance mobile app. The updated experience boosted member satisfaction, reduced support calls, and enabled faster access to health plan tools across 15+ plan types.
Industry:
Insurance
Client:
Regional Insurance
Project Duration:
18 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
The legacy mobile app hadn’t been updated in 8 years. It experienced a 30% decline in user satisfaction and a 25% rise in support calls. Members struggled to access ID cards, track spending, or manage multiple policies—resulting in app abandonment and frustration.
Challenge
Modernize the app across 15+ insurance plans while meeting compliance, accessibility (WCAG), and technical constraints—without overwhelming users. Solutions had to support seniors, families, and tech-savvy members equally.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with a cross-functional team to redesign the app from the ground up. Supported the full UX workflow—from refining information architecture to creating low-fidelity wireframes that mapped updated user flows. Developed high-fidelity prototypes in Figma to simulate core interactions and validate design decisions through informal testing. Designed final UI screens for key member tasks—Home, Care Tools, Balances, and Member ID Cards—prioritizing simplicity and accessibility.
Built a scalable, WCAG-compliant Member Experience UI Kit in Ionic and Figma, including standardized typography, color, and custom iconography. Streamlined the hand-off to developers with organized files, annotated prototypes, and consistent components—ensuring design fidelity and speeding up implementation.
Low-Fidelity Wireframes
High-Fidelity Prototypes
Outcomes
📱 22,000+ unique logins in the first 30 days post-launch
🌟 87% of app store ratings were 5 stars
📉 20% drop in support call volume
🚀 70% boost in Care Tools usage
✅ 90% task success rate in early usability tests
More Projects
UI/UX Design
Regional Insurance: Redesigning a Mobile Health Plan Experience
Led the visual redesign and prototyping of a large-scale insurance mobile app. The updated experience boosted member satisfaction, reduced support calls, and enabled faster access to health plan tools across 15+ plan types.
Industry:
Insurance
Client:
Regional Insurance
Project Duration:
18 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
The legacy mobile app hadn’t been updated in 8 years. It experienced a 30% decline in user satisfaction and a 25% rise in support calls. Members struggled to access ID cards, track spending, or manage multiple policies—resulting in app abandonment and frustration.
Challenge
Modernize the app across 15+ insurance plans while meeting compliance, accessibility (WCAG), and technical constraints—without overwhelming users. Solutions had to support seniors, families, and tech-savvy members equally.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with a cross-functional team to redesign the app from the ground up. Supported the full UX workflow—from refining information architecture to creating low-fidelity wireframes that mapped updated user flows. Developed high-fidelity prototypes in Figma to simulate core interactions and validate design decisions through informal testing. Designed final UI screens for key member tasks—Home, Care Tools, Balances, and Member ID Cards—prioritizing simplicity and accessibility.
Built a scalable, WCAG-compliant Member Experience UI Kit in Ionic and Figma, including standardized typography, color, and custom iconography. Streamlined the hand-off to developers with organized files, annotated prototypes, and consistent components—ensuring design fidelity and speeding up implementation.
Low-Fidelity Wireframes
High-Fidelity Prototypes
Outcomes
📱 22,000+ unique logins in the first 30 days post-launch
🌟 87% of app store ratings were 5 stars
📉 20% drop in support call volume
🚀 70% boost in Care Tools usage
✅ 90% task success rate in early usability tests
More Projects
UI/UX Design
Regional Insurance: Redesigning a Mobile Health Plan Experience
Led the visual redesign and prototyping of a large-scale insurance mobile app. The updated experience boosted member satisfaction, reduced support calls, and enabled faster access to health plan tools across 15+ plan types.
Industry:
Insurance
Client:
Regional Insurance
Project Duration:
18 months
WHAT NEEDED TO BE DESIGNED—AND WHY
Problem
The legacy mobile app hadn’t been updated in 8 years. It experienced a 30% decline in user satisfaction and a 25% rise in support calls. Members struggled to access ID cards, track spending, or manage multiple policies—resulting in app abandonment and frustration.
Challenge
Modernize the app across 15+ insurance plans while meeting compliance, accessibility (WCAG), and technical constraints—without overwhelming users. Solutions had to support seniors, families, and tech-savvy members equally.
THE DESIGN & ITS IMPACT
Process & Solution
Collaborated with a cross-functional team to redesign the app from the ground up. Supported the full UX workflow—from refining information architecture to creating low-fidelity wireframes that mapped updated user flows. Developed high-fidelity prototypes in Figma to simulate core interactions and validate design decisions through informal testing. Designed final UI screens for key member tasks—Home, Care Tools, Balances, and Member ID Cards—prioritizing simplicity and accessibility.
Built a scalable, WCAG-compliant Member Experience UI Kit in Ionic and Figma, including standardized typography, color, and custom iconography. Streamlined the hand-off to developers with organized files, annotated prototypes, and consistent components—ensuring design fidelity and speeding up implementation.
Low-Fidelity Wireframes
High-Fidelity Prototypes
Outcomes
📱 22,000+ unique logins in the first 30 days post-launch
🌟 87% of app store ratings were 5 stars
📉 20% drop in support call volume
🚀 70% boost in Care Tools usage
✅ 90% task success rate in early usability tests